NAMING
STRATEGY
For brands in need of a name.
$1,500 | 3-4 weeks
Your name needs to stand out. Conjure a feeling.
We craft names that click, designed to stick with your audience and fuel your brand's next chapter. No guesswork. Just a thoughtful, strategic approach to finding a name that fits your story.
What's the Naming Strategy Process?
Week 1:
Discovery
We start with a deep dive to align on goals, audience and brand story. We also conduct preliminary legal and linguistic checks to guide the process.
Deliverable: Strategic direction and criteria for approval.
Week 2:
Ideation & Exploration
With strategy in place, we generate a diverse range of name options. Early trademark, URL and linguistic checks help keep ideas practical and future-proof.
Deliverable: Initial name list with 7-10 creative options and rationales.
We can support the name’s rollout with tagline and brand story creation.
Week 3:
Review & Refinement
You review the list and share feedback. We collaborate to refine and narrow down the list to 3 top contenders that capture your brand’s vision. Each selection comes with an updated rationale explaining the choice.
Deliverable: Refined shortlist.
Week 4:
Final Screening & Selection
We finalize deeper trademark and linguistic screening, ensuring the name is ready for prime time. We present the final name with creative rationale and next steps.
Deliverable: Final recommended name with screening results and creative rationale.
Let's Talk
Contact us today for a solution crafted to click.